Twitter Success Story

Posted by Lisa Hochgraf

I'm not a Twitter afficionado by any means. I have an account, and good intentions, but I very rarely check in. I must be truly disappointing to those who "follow" me since I have not once tweeted. Never.

But as with most social media channels I've explored, there is sometimes a crystallizing moment in which I realize that real potential exists.

This article/post was one such crystallizing moment for me. Ryan Shell, marketing communications supervisor at $1.1 billionTruliant Federal Credit Union, Winston-Salem, N.C., tells such a story of success about how the CU used Twitter to help--and, therefore, more deeply connect with--a member, that I'm a lot more interested now. 

I encourage you to check out Ryan's post. And if I get the guts to Tweet, I'll be sure to write here about it. 

CUES is now active on Twitter. If you are on Twitter, please follow @TheRealCUES.

Comments

[Jeffry Pilcher]

Who is staffing the @TheRealCUES account?

There's more on the value of saving relationships via Twitter — something BofA pioneered in the financial services industry — in these two articles here:

http://thefinancialbrand.com/2009/06/03/twitter-for-financial-institutions/

http://thefinancialbrand.com/2009/01/13/bank-of-america-twitter/

[Lisa Hochgraf]

I'm pleased to report that I haven't been charged with the task, Jeffry! Thanks for the additional articles.